smart choice given what's dropping & exclusive to 15 pro

Feel like this event might potentially disappoint shareholders ´etc in the short term (but apple will come out good from this once overhyping of AI rn settles) but we'll see.

Kinda hope not cuz I have a ton of aapl calls from $202.5 to $215 over the next three months lol

I've been wondering if they were going to drop a beta today at all (like they traditionally do) given how really-fucking-beta this is likely going to be.
Some Apple employees apparently feel the same

As far as "/Apple Intelligence", unpopular opinion but v. good branding decision IMO. There's a reason they have (almost totally) avoided saying Artificial Intelligence/AI the past couple of years.

Yeah the acronym is "AI", but there's no way they're going to confuse people by calling Apple Intelligence "AI" (and defeating the purpose of it in the first place).

Closest parallel I can think of rn is Apple using the term Spatial Audio instead of Dolby Atmos. Spatial Audio isn't a common term - gives them more control over branding of this, doesn't carry all the baggage and expectations of "AI" (which is basically a meaningless buzzword at this point)

And definitely a good move after that terrible f***ing ad.

less than 5 hours

I’m actually hyped for this one

same

Need vision OS 2.0

14 pro max not getting any features dropping today?

APPLE IS GOING TO INVENT AI TODAY

i’m seated

oh i’ll kill myself

Nope spend some bread to get the latest features

Oh s***

I’m sure they wouldn’t sell but shouldn’t Apple and Microsoft be handing openai a blank check curious on thoughts?

In

ok craig

Also bring back live debuts.

Enough of this pandemic era pre recorded bs.

Walk that iPhone 15 pro onto the stage and demo the AI. Steve would never hide behind a recorded debut

damn this is today

how are they gonna twist rcs for messages into something they invented

I think RCS, if even mentioned at all, is gonna get the same treatment as USB-C.