Gosh 😹Mar 31, 2025Free YoungBoyI knew from the beginning the IMAX s*** was just a flex and nothing of substance.
If it was gonna be some real heat they would’ve had it so people could pull up to their nearest theater to watch.
Sadly it did its job for the casuals, they were doing backflips itt when they posted a pic of a theatre even tho absolutely nobody got an IMAX experience with this video
Could’ve really been a special moment if played right
Mar 31, 2025we hating? im in
NeonNigga23 ♻️Mar 31, 2025·1 reply
kiddash3ryeah
If anything I don’t think it’s a consistent video. Still enjoyed tho
- Mar 31, 2025·2 replies
quadraAlways had a great chance for B&W
No need for anyone to be surprised
Theo has shot over a dozen music videos for Drake. This is only the second in black and white. People are right to be surprised.
Mar 31, 2025·1 reply
ThisIsMVPThe video made me dislike the song and I like the song lmao
Stupid video, I see what he doing, could've did way better if he wasn't stuck in his ways
Exactly, at least some color would have made it 1000 times better
Mar 31, 2025·1 reply
DrryThis is why you don’t let “theo skudra” direct a vid for a hit song
Yeah this wasn’t a job for one of the homies 😂
Mar 31, 2025·2 replies
MaximusTheo Skudra dumb as bricks for wasting imax making this in black and white
I simply believe the video just simply wasn't color graded, and it was cheaper to do so. Some of the best directors of all time have had trouble with IMAX cameras, IMAX isn't as simple as "shoot and edit", even the digital cameras.
- Mar 31, 2025·1 replythegreatdivine
Theo has shot over a dozen music videos for Drake. This is only the second in black and white. People are right to be surprised.
What other videos he shot?
- NeonNigga23 ♻️Mar 31, 2025Drry
This is why you don’t let “theo skudra” direct a vid for a hit song
Mar 31, 2025Nah I was expecting a classic on some Nice for What vibes
- Mar 31, 2025
Extreme Cope but this has to be a decoy
- Mar 31, 2025Vonn
Exactly, at least some color would have made it 1000 times better
It's not even about the color but that s*** ain't make it no better
Trynna make s*** look like poetry
- Kr0niic ☘️Mar 31, 2025
IMAX cameras to stand in a warehouse and lip sync
Mar 31, 2025·1 replywhere is it
- Mar 31, 2025
WHERE DA F*** IS DA FUNCTION??
sorry buddy I spent the money required for that to shoot this thing in IMAX
Mar 31, 2025thegreatdivineTheo has shot over a dozen music videos for Drake. This is only the second in black and white. People are right to be surprised.
Money In the Grave was in B&W as well
Mar 31, 2025·1 replyDeVitowhere is it
Mar 31, 2025thegreatdivineSo, people are watching the video now but not on Drake's official YouTube page, where the streams will count?
Back to the drawing board lol might as well upload again and add the release date for the next album 😂
- Mar 31, 2025·1 replygnarlynasty
I simply believe the video just simply wasn't color graded, and it was cheaper to do so. Some of the best directors of all time have had trouble with IMAX cameras, IMAX isn't as simple as "shoot and edit", even the digital cameras.
Don’t use it then
It just feels weird to market the whole video around being in imax only for it to be not in proper resolution or color lmao 
Mar 31, 2025·1 replyBroscodoloYeah this wasn’t a job for one of the homies 😂
This is so clearly well made idk what yall on
- Mar 31, 2025·1 replyNeonNigga23
If anything I don’t think it’s a consistent video. Still enjoyed tho
its cool but the whole imax roll out i thought it was gonna be generational
Mar 31, 2025Not everyone can have a Dave Free.
- Mar 31, 2025
- Mar 31, 2025
Shai cameo was cool
Mar 31, 2025·2 replies