In late 2000s/early 2010s there was a calling for more lyricism. People at the time were declaring hip hop as dead. Sure enough Cole, Kendrick(and TDE), began to break through.The success of Friday Night Lights surprised Cole and those at Roc Nation. The tape 1999 dropped on datpiff from teenager joey badass and began to have some motion.

So my question is, do you believe this is something that goes in cycles, or is lyricism truly dead? It seems from the media consumption of those born after 2000, that substance and delayed gratification may be gone and that it may be the latter.

Would like y'all thoughts

Bro stop derailing my threads

Ban this nigga

yes the pendulum always swings back

No we want old Uzi back

this is as real as it gets

Whole industry use ghost writers, yall think labels really investing millions on artist to let them write some bs song lol

weird question?? lyrics have always been front and center in hip hop. when ATL was running hip hop from '15 - '18 was the major exception. and even then most of the main players were good at rapping and had bars.

but the movements before and after featured good rapping. labels kind of misunderstood what people gravitated to in ATL trap and pushed some mid "melodic" artists, but that's labels for you.

and on a mainstream level, that's the real reason for Tyler the Creator's current renaissance. As great as Igor was, people liked that there was someone in the mainstream taking rapping serious.

the only time there was a real movement with "bad" rapping was during the soundcloud stuff. which didn't last long and got ugly fast.

i dont think people are having the set of experiences that it would take to produce or consume “real hip hop”

im going to keep emphasizing on this site that niche cultures is the future and there will always be a lane for it but itll never be mainstream again

It’s never mattered what fans think lol. You either with it or not

Honestly, outside of the Big 3, lyricism actually regressed in the 2010's overall compared to the 2000's.

In the 2000's, Eminem and Lil Wayne reached pinnacles of lyricism and rapping that were out of this world. And Jay and Nas were continuing to spit their asses off too.

And niggas like Cassidy, Lloyd Banks, Camron, Jadakiss, Styles P, Fabolous, Game, Young Buck, Lupe, Memphis Bleek, Beans, etc. were getting hit records and selling CD's in the mainstream while being really lyrical. And the Smack DVD mixtapes and videos of rappers freestyling and doing battle raps was more popular too.

Meanwhile, outside of the Big 3, there was a heavier focus on melody, adlibs, and genre bending in the 2010's for mainstream rap.

The 2010's had more creativity but the 2000's had more lyricism. Hell, even niggas deemed "non lyrical" in the 2000's like Ja Rule could rap circles around Young Thug and Future.

But, nonetheless, I think the demand for "real hip hop" across every era has always been demanded by the vocal minority of true hip hop fans while the casuals tend to like whatever is deemed popping or hot at the moment.

I guess my issue is what is ur definition of real hip hop

maybe

beat saved this mans whole potential lol

i disagree. the decade was bookended by the blog era and the Detroit/LA/Street wave. even in something like trap music, most guys like Gucci, Dolph, Peewee, Scooter, etc were rapping their asses off. Young Thug has bars for days, and Uzi too at times.

There were definitely moments where less lyrical music was dominating, with big club hits in the first half of the decade, and some trap/SC rap in the second, but that's in part because the songs in question were hits.

just cuz 50 was making songs like Candy Shop didn't mean he and the rest of G-Unit weren't rapping their asses off a lot of the time

i disagree. having gone to his shows, it’s very much a mix of young gen z to older gen z/millenials. Tyler got famous in the blog era. his crowd is mainly from IG and YouTube

tbh tyler was never a great lyricist anyways if we’re talking trilogy days he had a few outliers that’s it

listen to krakk

Maybe

Tyler has a real following while weirdos follow that fan base lol. If OF was still a thing they would be huge by now. But they all fell out over dumb s***. The whole crew was toxic after 2013